The giving mindset is here and prevalent among consumers and B2B buyers. Having a cause-based element is smart business in today’s world and the data is backing it.
According to Cone Communications & Ebiquity Global CSR Study, when organizations choose between two brands of similar quality and price, 90% of U.S. buyers are more likely to select and partner with companies that give back.
It’s no secret that corporate giving and volunteering are here to stay. What’s important now, is that companies align themselves with the right CSR strategy. It’s challenging, which is why we conducted this study to help!