Behind the design - Santa Barbara Strong. Ventura Strong.
Behind the design - Santa Barbara Strong. Ventura Strong.
One of the largest wildfires in California’s history is raging through the rugged coastal mountains near Santa Barbara and Ventura. Thousands of firefighters from all over the American West are combating the blaze in a massive operation that is as impressive as the fire itself. California is used to wildfires, but the ferocity and the magnitude of recent outbreaks is rattling people. These are mega fires. To respond, WeHero teamed up with Kat Zivkovic to put together a design which represents Santa Barbara and Ventura counties, with a sole purpose of raising money for the relief efforts.
The meaning behind the design:
- The colors of the design were selected to represent the fun laid back lifestyle of the region.
- In the detail of the water color, you can see the definition of the coast of California that runs along the left of the design. The beach and hills make up the right.
- December 2017 was added to remember when the event took place for years to come.
- Lastly, the coordinates are added to mark the destination of the event. Once the issue is resolved, we work to rebuild what was lost.
The Writers
Andy VandenBerg
Andy VandenBerg is the co-founder and COO of WeHero where he works closely with hundreds of companies to help them reach their social impact goals. Andy speaks actively about the importance of aligning strategy with social responsibility and how companies can pursue both purpose and profit. Andy’s past experience includes private equity and family office investing. If he’s not in front of his computer, you can find him in the Pacific Ocean or Lake Michigan.
Ben Sampson
Ben Sampson is the co-founder and CEO of WeHero where he works closely with hundreds of companies to help them reach their social impact goals. Ben speaks actively about corporate social responsibility, volunteerism, sustainability, and how companies united with activism drive powerful change. Ben’s past experience includes leading product teams, building startups, and studying sustainable business strategy at Harvard. In his free time, he’s an avid outdoor enthusiast focused on skiing, surfing, and mountain biking.
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