Salesforce is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service and marketing automation to help businesses connect to their customers in a whole new way, so they can find more prospects and close more deals.
The customer relationship management (CRM) system launched in 1999 came with a groundbreaking twist - all the software and critical customer data would be hosted on the internet and made available as a subscription service. For the early adopters of this cloud-based model, that meant taking a significant leap of faith.
This pioneering “software as a service,” or SaaS, model quickly spread across the technology industry and, by building trusted relationships, Salesforce has been able to provide essential services to many of the world’s biggest and most critical businesses, governments, and organizations.
Salesforce is committed to doing well by all their stakeholders - their customers, employees, partners, communities, the planet, and society as a whole, leading initiatives in the areas of philanthropy, racial equality and justice, climate action and advocacy.
1-1-1 Philanthropic Model
The 1-1-1 Philanthropic Model is a powerful idea to leverage their technology, people, and resources to improve communities around the world. It's an integrated philathropic approach that commits 1% of their equity, 1% of their product, and 1% of their employees’ time to improving local communities, from education to equality and the environment. To date, they’ve contributed over $600 million in grants and donations to support their partners and communities around the world, and their employees have volunteered over 7.8 million hours toward causes in their own communities. Along the way, they’ve inspired others to join them: More than 17,000 companies in over 100 countries have adopted this philanthropic model as part of the Pledge 1% movement.
Their vision is to accelerate the world's largest businesses to net zero, sequester 200 gigatons of carbon through conserving, restoring, and growing 1 trillion trees and protecting our oceans, and energize the ecopreneur revolution. To achieve net zero residual emissions, they focus on six sustainability priorities: emissions reduction, carbon removal, trillion trees and ecosystem restoration, education and mobilization, innovation, regulation and policy.
Salesforce achieved 100% renewable energy, purchasing enough renewable energy to match all electricity it uses globally. Since first committing to this goal in 2013, Salesforce has been working to accelerate the global transition to clean and renewable sources of electricity with the aim of a future where renewable energy is powering the world around the clock.
Racial Equality and Justice
Salesforce works to effect systemic change in their communities by driving inclusive business practices, investing resources, empowering minority-led organizations, cultivating partnerships, designing technology with everyone in mind, and advocating for policies for racial equality. They work to ensure their products are developed and used ethically and uphold the fundamental human rights of every individual.
They're working to double the U.S. representation of Black employees in leadership (VP+) and increase the representation of underrepresented minorities in leadership by 50%. They aim to expand inclusion efforts across hiring, advocating, promoting, retaining and increasing access and opportunities for Black, Indigenous, and Latina/o/x employees. They've been addressing pay gaps by race and gender each year, and in 2023, less than 1% of their global workforce required adjustments.
They’re committing to spend $100 million with Black-owned businesses and $100 million in capital to Black and underrepresented minority founders over the next three years guided by the belief that investing in the communities is integral to advancing racial equality. And as they take action to create change within their workplaces, they are also advocating for durable policy reforms that reduce systemic racism.
Education and Workforce Development
Salesforce believes an equitable future begins with equal access to a high-quality education. By partnering with school districts and education nonprofits, they seek to provide all students with the resources and experiences they need to realize their potential. They have invested $100 million in local public schools and more than $165 million worldwide.
One Trillion Trees to Combat Climate Change
The goal of this initiative is audacious, but it’s also quite simple: By conserving, restoring, and planting 1 trillion trees by 2030, we can help slow the planet’s rising temperatures, as well as stimulate biodiversity and restore some of the planet’s ecosystem. The vision of 1t.org is to create a platform to bring together stakeholders who, collectively, have the capabilities to organize reforestation at a huge scale and empower entrepreneurs and NGOs on the ground.
Salesforce is proud to support 1t.org in two ways. First, they will contribute through their technology, UpLink, a new digital platform built to bring together stakeholders of all sizes to reach the United Nations’ Sustainable Development Goals, which include taking on climate change. Second, in support of the 1t.org mission, Salesforce has set a goal to support and mobilize the conservation and restoration of 100 million trees over the next decade.
Philanthropy Cloud is a network that connects companies and their employees to the causes they care about. It is a marketplace of nonprofits, where employees can go to read about the trends and stories impacting their communities, find organizations to engage with, and respond to campaigns that serve a particular cause. Employees can also search the database of more than 1.4 million nonprofits in the U.S. and Canada. Salesforce.org has reached 46,000+ customers in the nonprofit, K-12 and higher education sectors, and more than $333M given in grants.
Hamilton Families works to end family homelessness with Experience Cloud for Nonprofits. Hamilton Families grew from an overnight shelter for families in a church basement to an incubator of other nonprofits into an organization with multiple programs working towards ending family homelessness in the San Francisco Bay Area. As the demand for housing grew, Hamilton Families needed a technology solution that could help engage its growing number of constituents.
Hamilton Families turned to Experience Cloud for Nonprofits, revamping its programs and gaining new and actionable insights. With the help of implementation partner and Salesforce.org Preferred Partner Cloud for Good, Hamilton Families now had a single place to store information and collaborate much more effectively to get more families in housing, faster. Case managers work in real-time alongside other staff as well as partner organizations in the community. Families also have direct access to the tool, empowering them to take ownership of their own housing search.
For Hamilton Families, it was also important to align the entire organization with its strategic goals, and see the true progress being made towards meeting them. With customizable dashboards, board and staff can see how many families are being housed successfully at any point in time. Since implementing Salesforce’s Communities, Hamilton Families has tripled their housing success rate.
The way companies engage their employees and create impact is more important now than ever before. We face global and societal challenges, and companies have the power to make a difference.
Creating impact and engagement at this scale is incredibly challenging. That's why we felt it was essential to launch the WeHero 100 to highlight the top 100 companies making an impact.
WeHero announces a new company to the WeHero 100 monthly, with the goal of raising awareness and motivating more companies to focus on impact.
Join us in celebrating these change makers!